Privacy Policy
Set The Standard LLC
Effective date: 26 September 2025
1. Who we are
This Privacy Policy explains how Set The Standard LLC (“Set The Standard,” “we,” “us,” or “our”) collects, uses, discloses and protects your personal information when you visit our website at [insert website URL], use our programmes, membership portals, events, retreats, courses, or otherwise interact with us (collectively, the “Services”).
If you do not agree with this Policy, please do not use the Services.
Our contact details:
Legal entity: Set The Standard LLC Mailing address: 7001 Brickslope Path, Austin, Texas 78744, USA Email: [email protected]
2. Information we collect
We may collect the following categories of personal information, either directly from you or automatically when you use the Services:
Information you provide directly
Identity details: name, username or handle, date of birth (if you choose to provide it). Contact details: email address, phone number, postal address, country/region. Account information: login details, profile information, preferences. Payment and billing: billing address and transaction details (payment card details are normally processed by our third-party payment processors and not stored in full by us). Application and intake information: responses to questionnaires, application forms, coaching intake forms, surveys, or feedback forms. Communications: messages you send to us by email, contact forms, social media, or within membership portals.
Information collected automatically
When you visit our website or use the Services, we automatically collect certain information about your device and usage, such as:
Device and browser information (IP address, browser type, operating system, language settings). Usage data (pages viewed, time spent, links clicked, referring/exit pages, error logs). Approximate location (based on your IP address). Cookies and similar technologies (pixels, tags, web beacons) – see “Cookies and tracking” below.
Information from third parties
We may receive information about you from:
Payment processors (e.g. Stripe, PayPal, etc.). Email and marketing platforms (e.g. newsletter services, CRM tools). Social media platforms (e.g. when you interact with our Instagram, YouTube, Facebook, etc.). Event or course platforms or partners we collaborate with.
3. How we use your information
We use personal information for the following purposes:
To provide and maintain the Services
Creating and managing your accounts, memberships, and programme access. Delivering courses, group calls, events, retreats, and online content.
To communicate with you
Responding to enquiries, support requests, and feedback. Sending service-related messages (account updates, billing notices, changes to our terms).
To process payments and manage transactions
Handling purchases, subscriptions, refunds, and accounting.
To personalise your experience
Remembering your preferences and tailoring content and offers.
To run analytics and improve the Services
Monitoring usage, performance, and trends to develop new features and improve user experience.
For marketing and promotions
Sending you emails or messages about programmes, events, and offers, in line with your preferences and applicable law. You can opt out of marketing at any time (see “Your choices and rights”).
For safety, legal and compliance
Preventing fraud, abuse, or security incidents. Complying with legal obligations and protecting our rights and those of our users.
4. Legal bases (if you are in the EEA/UK or similar regions)
If you are located in a jurisdiction that requires a legal basis for processing (e.g. EEA/UK), we rely on:
Performance of a contract (to provide the Services you sign up for). Legitimate interests (to run and grow our business, secure our Services, respond to queries, and improve our offerings). Consent (for certain forms of marketing and use of non-essential cookies, where required). Legal obligations (to comply with applicable laws).
5. How we share information
We do not sell your personal information in the ordinary sense of selling customer lists for money. If we engage in any activity that qualifies as “sale” or “sharing” under specific state laws (such as California), we will provide the required notices and opt-out mechanisms.
We may share personal information with:
Service providers and processors
Payment processors, email providers, CRM tools, analytics providers, website hosting, cloud storage, advertising platforms and similar vendors that process data on our behalf under contracts that restrict their use of your data.
Business partners and collaborators
Co-facilitators, guest coaches, or event partners where necessary to deliver specific programmes or events you attend.
Legal, protection and compliance
When required by law, court order, or government request. To protect our rights, privacy, safety, or property, and/or that of you or others.
Business transfers
In connection with a merger, acquisition, restructuring, or sale of assets, your information may be transferred as part of that transaction, subject to this Policy or a similar one.
We do not authorise our service providers to use personal information for their own marketing purposes.
6. Cookies and tracking
We use cookies and similar technologies to operate and improve our website, understand usage, and support marketing campaigns.
What cookies do
Remember your settings and preferences. Track site performance and usage (e.g. via analytics tools). Support advertising and retargeting on other platforms (e.g. Meta, Google Ads), where used.
Your choices
Most browsers allow you to block or delete cookies through their settings. Some cookie banners on our site may let you control non-essential cookies directly.
“Do Not Track” signals
Some browsers transmit “Do Not Track” (DNT) signals. There is currently no widely accepted standard for how to respond to these signals, so our site does not respond to DNT signals at this time. We will revise this section if a standard is adopted.
7. How long we keep your information (data retention)
We keep personal information only for as long as reasonably necessary to:
Provide the Services you requested. Maintain business and financial records. Comply with legal, tax, and accounting obligations. Resolve disputes and enforce our agreements.
When information is no longer needed, we will either delete it, anonymise it, or, if that is not possible, securely store it and isolate it from further use until deletion is feasible.
8. Security
We use reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration, or destruction.
No method of transmission over the Internet or method of electronic storage is 100% secure, so we cannot guarantee absolute security.
9. Your choices and rights
Depending on where you live and how privacy laws apply to our business (for example, in California, Colorado, Virginia, Connecticut, Utah, the EEA/UK and other regions), you may have some or all of the following rights:
Access – to know whether we hold personal information about you and to request a copy. Correction – to request that we correct inaccurate or incomplete information. Deletion – to ask us to delete certain personal information, subject to legal exceptions. Restriction or objection – to ask us to limit or stop certain processing in specific circumstances. Portability – to receive certain information in a usable format or to request we transmit it to another organisation. Marketing opt-out – to withdraw consent or opt out of receiving marketing communications. Sale or sharing opt-out (California and some other US states) – where our activities qualify as “selling” or “sharing” personal information, you may have the right to opt out. If this applies, we will provide a “Do Not Sell or Share My Personal Information” link or equivalent mechanism on our website.
You can exercise your rights by contacting us at [email protected] and clearly stating:
Who you are, What right you want to exercise, and Any relevant details to help us respond.
We may need to verify your identity before fulfilling your request.
We will not discriminate against you for exercising your privacy rights where prohibited by law.
10. Children’s privacy
Our Services are not intended for children under 13 and we do not knowingly collect personal information from children under 13. If we learn that we have collected such information, we will take steps to delete it as soon as reasonably possible. If you believe a child under 13 has provided us with personal information, please contact us.
11. International data transfers
We are a US-based business and may process data in the United States and other countries. These locations may have different data protection laws than where you live.
Where required by law, we use appropriate safeguards (such as standard contractual clauses or equivalent mechanisms) to protect personal information when it is transferred internationally.
12. Third-party websites and services
Our website and content may link to or integrate with third-party websites, apps, or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies before providing any personal information.
13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will change the “Effective date” at the top and, where required by law, we will notify you of material changes (for example, by email or by posting a notice on the website).
Your continued use of the Services after the updated Policy has been posted means you accept the changes.
14. How to contact us
If you have any questions or concerns about this Privacy Policy or our privacy practices, you can contact us at:
Mail: Set The Standard LLC – Privacy, 7001 Brickslope Path, Austin, Texas 78744, USA